UAE and MrBeast Unite for “1 Billion Acts of Kindness”: Redefining Global Influence

The UAE’s Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and global content icon MrBeast have launched 1 Billion Acts of Kindness, a campaign that blends humanitarian values with digital creativity.

More than a social trend, the initiative represents a cultural shift turning social media from a platform of monetization into one of mobilization.

Rooted in the UAE’s vision of compassion-driven leadership, it aims to inspire tangible acts of good across the globe, proving that influence today means empathy in action.

By uniting creators at the 1 Billion Followers Summit, Dubai strengthens its position as the world’s capital for positive change.